
Power in the 21st century is no longer just about missiles and money. A deeper, more sustainable form of power is cultural—the power to define what is normal, desirable, and true. Drawing from the ideas of Italian thinker Antonio Gramsci, this is a battle for “hegemony”: the ability of a group to make its worldview seem like universal “common sense.” As the Western liberal model faces unprecedented challenges, a new global actor is waging this exact kind of war. The so-called “Resistance Front” is not merely launching missiles; it is launching a long-term “situation war” to win the cultural leadership of societies worldwide.

Gramsci’s Blueprint: Hegemony vs. Domination
Antonio Gramsci gave us the tools to understand this battle. He distinguished between:
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Domination: Rule through pure force and coercion.
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Hegemony: Rule through “consent”, achieved by shaping the beliefs and values of society so that the existing order seems natural, legitimate, and even desirable.
The key to hegemony is that people adopt the dominant worldview as their own, not because they are forced to, but because they have been persuaded it is simply “the way things are.”

The Machinery of “Common Sense”: Schools, Media, and Culture
How is this cultural power built? Gramsci pointed to a network of institutions—the “ideological apparatuses“—that constantly produce and normalize a dominant culture:
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Education: Schools teach more than facts. They embed values—like extreme individualism and competition—as the natural drivers of human progress.
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Mass Media: Media sets the agenda. It decides what issues matter and frames them in ways that make consumerism, specific beauty standards, and political views seem universal.
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Cultural & Religious Institutions: Art, religion, and sports can be powerful tools to either legitimize the existing order or challenge it.
Their work follows a three-step process:
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Normalization: An idea is repeated until it becomes background noise.
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Naturalization: It is presented as an inherent part of human nature.
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Legitimization: It is justified by science, ethics, or history.

The factories of common sense: Schools, media, religion, and culture are the primary sites where hegemony is produced and reinforced
The Resistance Front’s “War of Position”
Today, we are witnessing a Gramscian-style “war of position.” The Western hegemonic model—centered on liberal individualism and secularism—is facing a sustained cultural challenge. The Resistance Front (encompassing states and movements opposed to Western dominance) is engaged in this long-term battle.
They are not seeking immediate military victory but are fighting to:
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Establish “cultural and ideological leadership” within global civil society.
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Promote a counter-hegemony based on values of collective identity, spiritual morality, and anti-imperialism.
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Use their own media, educational projects, and religious networks to produce a rival “common sense.”

The slow siege: Cultural change is a war of position, patiently building new foundations around the old structures of power
The Battlefield is the Mind
The most decisive conflicts of our time may not appear on news maps of battlefields. They are happening in classrooms, on social media feeds, and in cultural discourses. The Resistance Front’s strategy understands this perfectly. It is a battle for the story we tell about ourselves, our values, and the world. While the West relies on the institutions of its fading hegemony, this new front is patiently building its own cultural infrastructure. The outcome of this quiet war—this struggle to define what is normal and true—will ultimately determine the political and spiritual landscape of the coming century, proving that the most sustainable power is the power to shape the imagination itself.






















































